A Happy Accident
(what happens when you start learning how to use your DSLR)
My heart and soul.
(Alexa & Parker)
(taken in Maui)
The sweetest dog alive.
Really cool surfer chick.
...the only time I've surfed in my life. This image is only intended to make me look cool.
You don't have to feel like a waste of space You're original, cannot be replaced If you only knew what the future holds After a hurricane comes a rainbow - Katy Perry's songwriter
Light Bulb Moment
The value of an idea lies in the using of it. - Thomas Edison
Just another pretty flower.
Seriously. That's all it is.
(home away from home)
My favorite person in the world.
I'm a driven marketer with nearly a decade of expertise in go-to-market campaign strategy, advertising planning, vendor relations and corporate communications. I'm passionate about building relationships, creating engaging and positive work environments, and designing innovative marketing programs.
carter's | OshKosh
Sr. Manager, Customer Acquisition & Retention
CARTER'S | OSHKOSH CORPORATE HEADQUARTERS | Atlanta | August 2017 - Present
Organized the company’s first yearlong, multi-brand loyalty strategy; liaised among teams to drive strategy forward
Delivered a multi-disciplinary marketing launch plan for Carter’s first mobile app, activating cross-functional partners to execute a cost-effective go-to-market strategy
Conceptualized first “Cash” marketing program, working with all levels of the organization to define marketing touch points, coordinate campaign execution and design various internal communications plans
NORDSTROM CORPORATE HEADQUARTERS | Seattle | June 2014 - Present
Brand Programs Manager, Women's Segment – September 2016 - Present
Optimized multi-million dollar marketing budgets to drive awareness, demand, and site traffic
Led strategy for Nordstrom’s largest customer segment, balancing marketing efforts to engage customers from the discovery to consideration and evaluation phases of the buying process
Managed team of two through time of organizational transition, ensuring adoption of new strategic pillars while fostering a positive and optimistic work environment
Marketing Strategy Manager, Interim, Nordstrom Product Group – June 2016 - September 2016
Outlined acquisition, awareness, retention and migration strategies to optimize a $10M+ marketing budget for Nordstrom’s private label group
Sat on Core Leadership Team alongside EVP, Nordstrom Product Group President and officers
Executed both demand-driving and awareness-building efforts for NPG focus brands such as Halogen, BP, Chelsea28 x Olivia Palermo, and more
Marketing Strategy Manager, Accessories & Women’s Specialized Division – June 2014 - June 2016
Designed marketing mix to optimize $4M+ in yearly marketing budgets
Strategized and executed go-to-market multi-channel campaigns and delivered results via trips driven, increased demand, delivered planned impressions, and positive ROI
Liaised with cross-functional creative, PR, site merchandising, buying, event management and accounting teams to coordinate complex projects on time and within budget
Designed and pitched program proposals and negotiated yearly large-scale marketing plans to vendors such as Tory Burch, Fossil, kate spade new york, Gucci, David Yurman, and more
ROVER.COM | Seattle | Spring 2014
During a short stint at the startup Rover.com, I quickly gained insight into the intricacies of a highly innovative, venture-capital-backed company and the challenges of maintaining properly balanced supply and demand to sustain the business. While exhilarating, I was seeking a role more heavily weighted in strategy vs. execution and decided to pursue other opportunities.
THE WEDDING BOX EVENTS | Atlanta | 2012 - 2014
Co-Owner & Event Planner
When a close friend and I decided to purchase and run our own event planning (side) business, we underestimated both how hard and rewarding running a business could be. The day we became profitable was exhilarating, but the night we packed charger plates until 3am was exhausting. We had a great time while it lasted and are equally appreciative that we've found other avenues for our creativity.
RIGBY & PELLER / INTIMACY LINGERIE STYLISTS U.S.A. HEADQUARTERS | Atlanta | 2008 - 2014
PR & Marketing Manager
Led PR & marketing strategy for nationwide intimates retailer, inclusive of store opening strategies in new markets; TV, radio and digital advertising planning; media outreach and community engagement
Developed a keen sense of communication style-flexing as interim head of marketing, managing change led by new ownership while protecting employee culture
Utilized various tools (CRM system of 400k+ records, Google Analytics, etc.) to analyze sales patterns, evaluate marketing efforts, and design segmented omni-channel marketing campaigns
Maintained complex analytical reports evaluating metrics such as store and online traffic, sales, reservations, email statistics, social engagement, and more
Conducted consumer research and disseminated results throughout the organization; driving change and guiding a customer-first approach to rebranding
Drove customer acquisition and retention by implementing various loyalty and ambassador platforms
NBC Universal Headquarters | New York City | Fall 2007
Corporate Communications & Media Relations Intern
Manning Selvage & Lee | Atlanta| Summer 2007
Public Relations Intern – Health, Wellness & Lifestyle Practice Team
Valdosta State University | South Georgia | 2006 - 2008
Publicity Coordinator @ Campus Recreation
Marketing Intern & Promotions Coordinator @ Sodexho
Valdosta State University – BFA in Communications, emphasis in PR (Dean’s List; Cum Laude)