PROFESSIONAL EXPERIENCE

EDUCATION

I'm a driven marketer with nearly a decade of expertise in go-to-market campaign strategy, advertising planning, vendor relations and corporate communications. I'm passionate about building relationships, creating engaging and positive work environments, and designing innovative marketing programs.

 

carter's | OshKosh

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CARTER'S | OSHKOSH CORPORATE HEADQUARTERS | Atlanta | August 2017 - Present

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• Organized the company’s first yearlong, multi-brand loyalty strategy; liaised among teams to drive strategy forward

• Delivered a multi-disciplinary marketing launch plan for Carter’s first mobile app, activating cross-functional partners to execute a cost-effective go-to-market strategy

• Conceptualized first “Cash” marketing program, working with all levels of the organization to define marketing touch points, coordinate campaign execution and design various internal communications plans
   

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NORDSTROM CORPORATE HEADQUARTERS | Seattle | June 2014 - Present

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    Brand Programs Manager, Women's Segment – September 2016 - Present

• Optimized multi-million dollar marketing budgets to drive awareness, demand, and site traffic

• Led strategy for Nordstrom’s largest customer segment, balancing marketing efforts to engage customers from the discovery to consideration and evaluation phases of the buying process

• Managed team of two through time of organizational transition, ensuring adoption of new strategic pillars while fostering a positive and optimistic work environment

 

    Marketing Strategy Manager, Interim, Nordstrom Product Group – June 2016 - September 2016

• Outlined acquisition, awareness, retention and migration strategies to optimize a $10M+ marketing budget for Nordstrom’s private label group

• Sat on Core Leadership Team alongside EVP, Nordstrom Product Group President and officers

• Executed both demand-driving and awareness-building efforts for NPG focus brands such as Halogen, BP, Chelsea28 x Olivia Palermo, and more

 

    Marketing Strategy Manager, Accessories & Women’s Specialized Division – June 2014 - June 2016

• Designed marketing mix to optimize $4M+ in yearly marketing budgets

• Strategized and executed go-to-market multi-channel campaigns and delivered results via trips driven, increased demand, delivered planned impressions, and positive ROI

• Liaised with cross-functional creative, PR, site merchandising, buying, event management and accounting teams to coordinate complex projects on time and within budget

• Designed and pitched program proposals and negotiated yearly large-scale marketing plans to vendors such as Tory Burch, Fossil, kate spade new york, Gucci, David Yurman, and more

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                                       ROVER.COM | Seattle | Spring 2014

                                       PR Manager

 

During a short stint at the startup Rover.com, I quickly gained insight into the intricacies of a highly innovative, venture-capital-backed company and the challenges of maintaining properly balanced supply and demand to sustain the business. While exhilarating, I was seeking a role more heavily weighted in strategy vs. execution and decided to pursue other opportunities.

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                                       THE WEDDING BOX EVENTS | Atlanta | 2012 - 2014

                                       Co-Owner & Event Planner

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When a close friend and I decided to purchase and run our own event planning (side) business, we underestimated both how hard and rewarding running a business could be. The day we became profitable was exhilarating, but the night we packed charger plates until 3am was exhausting. We had a great time while it lasted and are equally appreciative that we've found other avenues for our creativity.

 

 

 

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RIGBY & PELLER / INTIMACY LINGERIE STYLISTS U.S.A. HEADQUARTERS | Atlanta | 2008 - 2014

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    PR & Marketing Manager

• Led PR & marketing strategy for nationwide intimates retailer, inclusive of store opening strategies in new markets; TV, radio and digital advertising planning; media outreach and community engagement

• Developed a keen sense of communication style-flexing as interim head of marketing, managing change led by new ownership while protecting employee culture

• Utilized various tools (CRM system of 400k+ records, Google Analytics, etc.) to analyze sales patterns, evaluate marketing efforts, and design segmented omni-channel marketing campaigns

• Maintained complex analytical reports evaluating metrics such as store and online traffic, sales, reservations, email statistics, social engagement, and more

• Conducted consumer research and disseminated results throughout the organization; driving change and guiding a customer-first approach to rebranding

• Drove customer acquisition and retention by implementing various loyalty and ambassador platforms

 

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                                           NBC Universal Headquarters | New York City | Fall 2007

                                           Corporate Communications & Media Relations Intern

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                                           Manning Selvage & Lee | Atlanta| Summer 2007       

                                           Public Relations Intern – Health, Wellness & Lifestyle Practice Team

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                                           Valdosta State University | South Georgia | 2006 - 2008

                                           Publicity Coordinator @ Campus Recreation

                                           Marketing Intern & Promotions Coordinator @ Sodexho

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Valdosta State University – BFA in Communications, emphasis in PR (Dean’s List; Cum Laude)