KATE TERHUNE  |  kateterhune@gmail.com  |  678-205-7797

 

PROFESSIONAL EXPERIENCE

EDUCATION

I'm a driven marketer with nearly a decade of expertise in go-to-market campaign strategy, advertising planning, vendor relations and corporate communications. I'm passionate about building relationships, creating engaging and positive work environments, and designing innovative marketing programs.

 

carter's | OshKosh

CARTER'S | OSHKOSH CORPORATE HEADQUARTERS | Atlanta | August 2017 - Present

  • Organized the company’s first yearlong, multi-brand loyalty strategy; liaised among teams to drive strategy forward

  • Delivered a multi-disciplinary marketing launch plan for Carter’s first mobile app, activating cross-functional partners to execute a cost-effective go-to-market strategy

  • Conceptualized first “Cash” marketing program, working with all levels of the organization to define marketing touch points, coordinate campaign execution and design various internal communications plans
     

NORDSTROM CORPORATE HEADQUARTERS | Seattle | June 2014 - Present

    Brand Programs Manager, Women's Segment – September 2016 - Present

  • Optimized multi-million dollar marketing budgets to drive awareness, demand, and site traffic

  • Led strategy for Nordstrom’s largest customer segment, balancing marketing efforts to engage customers from the discovery to consideration and evaluation phases of the buying process

  • Managed team of two through time of organizational transition, ensuring adoption of new strategic pillars while fostering a positive and optimistic work environment

 

    Marketing Strategy Manager, Interim, Nordstrom Product Group – June 2016 - September 2016

  • Outlined acquisition, awareness, retention and migration strategies to optimize a $10M+ marketing budget for Nordstrom’s private label group

  • Sat on Core Leadership Team alongside EVP, Nordstrom Product Group President and officers

  • Executed both demand-driving and awareness-building efforts for NPG focus brands such as Halogen, BP, Chelsea28 x Olivia Palermo, and more

 

    Marketing Strategy Manager, Accessories & Women’s Specialized Division – June 2014 - June 2016

  • Designed marketing mix to optimize $4M+ in yearly marketing budgets

  • Strategized and executed go-to-market multi-channel campaigns and delivered results via trips driven, increased demand, delivered planned impressions, and positive ROI

  • Liaised with cross-functional creative, PR, site merchandising, buying, event management and accounting teams to coordinate complex projects on time and within budget

  • Designed and pitched program proposals and negotiated yearly large-scale marketing plans to vendors such as Tory Burch, Fossil, kate spade new york, Gucci, David Yurman, and more

                                       ROVER.COM | Seattle | Spring 2014

                                       PR Manager

 

During a short stint at the startup Rover.com, I quickly gained insight into the intricacies of a highly innovative, venture-capital-backed company and the challenges of maintaining properly balanced supply and demand to sustain the business. While exhilarating, I was seeking a role more heavily weighted in strategy vs. execution and decided to pursue other opportunities.

                                       THE WEDDING BOX EVENTS | Atlanta | 2012 - 2014

                                       Co-Owner & Event Planner

When a close friend and I decided to purchase and run our own event planning (side) business, we underestimated both how hard and rewarding running a business could be. The day we became profitable was exhilarating, but the night we packed charger plates until 3am was exhausting. We had a great time while it lasted and are equally appreciative that we've found other avenues for our creativity.

 

 

 

RIGBY & PELLER / INTIMACY LINGERIE STYLISTS U.S.A. HEADQUARTERS | Atlanta | 2008 - 2014

    PR & Marketing Manager

  • Led PR & marketing strategy for nationwide intimates retailer, inclusive of store opening strategies in new markets; TV, radio and digital advertising planning; media outreach and community engagement

  • Developed a keen sense of communication style-flexing as interim head of marketing, managing change led by new ownership while protecting employee culture

  • Utilized various tools (CRM system of 400k+ records, Google Analytics, etc.) to analyze sales patterns, evaluate marketing efforts, and design segmented omni-channel marketing campaigns

  • Maintained complex analytical reports evaluating metrics such as store and online traffic, sales, reservations, email statistics, social engagement, and more

  • Conducted consumer research and disseminated results throughout the organization; driving change and guiding a customer-first approach to rebranding

  • Drove customer acquisition and retention by implementing various loyalty and ambassador platforms

 

                                           NBC Universal Headquarters | New York City | Fall 2007

                                           Corporate Communications & Media Relations Intern

                                           Manning Selvage & Lee | Atlanta| Summer 2007       

                                           Public Relations Intern – Health, Wellness & Lifestyle Practice Team

                                           Valdosta State University | South Georgia | 2006 - 2008

                                           Publicity Coordinator @ Campus Recreation

                                           Marketing Intern & Promotions Coordinator @ Sodexho

 

Valdosta State University – BFA in Communications, emphasis in PR (Dean’s List; Cum Laude)

 

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Recommended by...

Kate is an incredibly supportive and engaged marketing manager, whose focus on the business priorities and commitment is unparalleled. She is very creative in sharing meaningful options and solutions to everyday and strategic challenges that businesses face."

Susan Nethero - Founder, CEO emerita, INTIMACY

Entrepreneur, Investor, Keynote Speaker

She was a phenomenal performer and team player. We were able to redesign our entire website, increase the esthetic of our store signage and direct mail pieces, and double the effectiveness and frequency of our eblasts, as well as engage in social media. We could not have been nearly as successful without her growing skill set and willingness to learn new concepts all the time. I can say without hesitation that Kate can easily and successfully accomplish every task on your list. She is results-driven, has great vision and is a pleasure to work with."

Brenda Gage - Former Marketing Director, INTIMACY

Brenda Gage Marketing, LLC

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